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Integration of AI in the world of startups is at a high right now and we’ve realized that they are not being given enough spotlight.
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With our new edition we aim to talk about various startups which are changing the landscapes they operate in, using the power of AI and today we are going to talk about Shoppin’.
Now what exactly is Shoppin’ all about?
Shoppin’ is breaking new ground in fashion e-commerce with an AI-powered, multi-modal search platform that tailors shopping to the modern consumer. Behind this innovation are two dynamic founders: Shlok Bhartiya, a former McKinsey consultant, and Utsav Soi, a seasoned AI expert.
At its core, they offer an AI-powered search engine designed for fashion discovery. Users can search not only by entering text prompts but also by uploading images, selecting a vibe (which is nothing but a cheat code for buyers like me), or even inputting detailed product descriptions.
For users looking for that exact item they've seen in a photo, Shoppin’ allows for combined image and text searches, ensuring a true match to their vision. If I were to put it in one line, it's your key to unlock your Pinterest board and bring it to life at the budget of your choice :)
What’s even better is that the platform doesn’t stop there. If you’re new to the fashion game or are looking for a complete revamp of your wardrobe, and don’t know where to start- Shoppin’ Curations is your answer. It will assist you with curated fashion collections, blogs, and styling guides that go much beyond product listings.
No wonder that "Shoppin’ curations" has organically grown to 5,000 monthly active users, in just one month since its launch.
What differentiates Shoppin’ from other fashion AI startups?
Many companies rely on foundational models like OpenAI or Claude for search technology. However, at Shoppin’ they take a different approach by building mid-sized AI models specifically trained on fashion datasets. This specialized training allows their search engine to understand the nuances of the fashion industry better than general-purpose AI models. From niche aesthetics to specific garment details, their tech infrastructure is equivalent to the personal fashion stylist that at least I can not afford, yet!
What motivated the founders to start Shoppin’?
During Shlok’s time at Mckinsey, he studied Gen Z and millennial shopping behaviours, revealing a critical insight: consumers today aren’t interested in endless browsing—they know what they want before they start. This was enough for them as they started step by step in their journey.
As Shoppin’s launch comes close, Shlok and Utsav remain committed to pushing the boundaries of what fashion search can be, leveraging AI to bring intent-driven shopping to life. They’re not just building a fashion search engine; they’re reshaping how we connect with fashion in an age where personalization and precision are key.
Do remember to follow them on Instagram here :)
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