Amazon Just Got Better with Rufus

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If you’re a Beta user of the Amazon India app you would have already gained access to Rufus, Amazon’s newly launched AI assistant. For the others, it will integrate into your app soon, so here’s everything you need to know about Rufus before it enters your lives!

Going shopping with your friends is generally better because you get their opinions and insights into the latest fashion trends. This is exactly what Rufus is- your AI-powered friend on Amazon. It aims to help you make better shopping decisions by providing information available all across Amazon’s product catalog as well as relevant information from the web. It is also programmed to provide tailored purchase recommendations to the users along with insights into customer reviews in a concise manner.

Amazon believes that Rufus will facilitate better product discovery and efficient product comparison by helping customers recognize their needs and constraints while shopping for all kinds of products. While it sounds great, Rufus is still limited to only the products available on Amazon sites, which could distort its suggestions and thus, the customer decisions.

However, this is not the first offering of its kind. E-commerce giants Myntra and Flipkart have already launched AI shopping assistants on their respective platforms. Whether Amazon can offer something superior is the question that AI For You expects to answer in the coming months!