AI tools that can help retailers take it to the next level

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The retail industry is experiencing a pivotal moment as the rapid advancement of AI reshapes how businesses meet customer expectations and tackle challenges like rising costs and supply chain disruptions. At NRF 2025, Retail’s Big Show, Google Cloud is showcasing how AI tools like AI agents and AI-powered search are transforming retail operations and enhancing personalized shopping experiences.

One standout tool is Google Agentspace, which allows retailers to easily create AI agents—autonomous systems capable of learning, adapting, and completing tasks such as offering personalized product recommendations and answering customer queries in real-time. These AI agents are also helping retailers automate tasks like inventory management and customer service, boosting efficiency and allowing employees to focus on more strategic work.

Additionally, Google Cloud is enhancing its Vertex AI Search for commerce with advanced language models to improve product discovery, while its Connected Stores solution connects in-store systems with customers' devices to elevate the omnichannel experience. Retailers like Wayfair are already benefiting from these innovations, using AI to streamline product catalog management, reduce costs, and improve customer satisfaction.

Partnerships with companies like NVIDIA, Everseen, and Shopify are further driving AI’s potential in retail, enabling businesses to optimize data processing, enhance in-store operations, and personalize marketing. These collaborations are helping retailers embrace AI’s power to improve efficiency, sustainability, and the overall shopping experience.

Google Cloud’s solutions are setting the stage for a new era of retail, and at NRF, attendees can see these transformative tools in action, gaining insights on how AI can propel their businesses forward.

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